Lindsay Kaplan is the co-founder and Chief Brand Officer of Chief, a private network designed specifically for women leaders — rising VP level through CEO — to strengthen their experience in the C-suite, cross-pollinate power across industries, and effect change from the top-down. She is an award-winning marketer and communications strategist who previously served as VP of Communications and Brand at Casper. Lindsay was named a New York Times DealBook Groundbreaker, Brand Innovators 40 Under 40, and Business Insider's Most Innovative CMOs in the World.
In this episode, we discuss landing on the word “chief” (6:59), clients’ and customers’ reactions to hearing the word “chief” (9:24), the word “badass” (10:41), why she is desirous of challenging the status quo (11:43), how her parents nurtured her to make sure her uniqueness wasn’t stifled (15:00), parenting advice for defiant children (17:15), belonging (19:22), why she doesn’t think imposter syndrome is a real thing (22:04), being the “only” (25:13), the journey of “chief” (26:48), entrepreneurship (30:05), how she’s evolving her concept (31:57), balancing keeping true to what her company does while also expanding to reach others in need of her mission (35:58), global domination (38:20), what she does to make sure she’s saying yes and no to the right things (40:30), giving (44:06), the people that support Lindsay (45:06), what men don’t know about being a woman in the workforce (48:18), what Chief does to support parents (51:01), the core values at Chief (52:57), the workweek (54:14), executive coaching at Chief (57:34), and core groups (1:00:50).
Thank you so much to Lindsay for coming on the podcast!
I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers.
Thanks for listening.